Let's be honest, SMS has its limits. No branding, just plain text, and zero interactivity? Boring. Enter RCS (Rich Communication Services), the next-gen messaging that is providing brands a massive upgrade for communicating with customers.
RCS
business messaging benefits are many,
and brands can send messages that look and feel like mini applications, carousels,
videos, CTAs, and real-time replies, you name it! When used properly, RCS doesn’t just send
info; it sparks action, deepens
engagement, and boosts ROI.
Engagement That Doesn’t Feel Like Effort
What's
the magic of RCS? The real power of RCS is meeting customers where they are, on
their phones, without requiring them to download an app or click through
multiple webpages.
If you're
a retailer, with RCS marketing ROI
you can do more than just “your order has shipped” SMS. You can send an RCS
message with
package tracking, delivery rescheduling, and product recommendations, all in one tap. The numbers back this up; brands
that use RCS are seeing higher open, click-through, and conversion rates than
traditional messaging.
The ROI of Rich Conversations
RCS
drives ROI three ways:
1. Conversion
- Using interactive buttons within messages makes it easy for customers to buy,
book, or register, all in-message.
2. Abandonment
- Interacting within the RCS rich
messaging ROI takes away some friction and enhances the likelihood of
follow-through.
3. Support
costs - Automated responses to frequently asked questions can deflect call
center volume and promote satisfaction.
Using a
platform like Sinch allows RCS campaigns to be launched quickly, scaled easily,
and optimized
with real-time data. Your messaging
should work as hard as your sales team does.
Reduces
Drop-Off with Rich Media
RCS would
be a more engaging experience than SMS because RCS uses videos, carousels, and
quick reply buttons, which could increase the conversion. This ultimately
decreases user drop-off because it will keep customers within the messaging app,
streamlining the journey from curiosity to purchase in a much easier way.
Final Word
Consumers
don’t want more; they want better. Every message is an opportunity to create a
branded micro-experience that builds connection, confidence, and convenience. With
carriers across the world supporting RCS more widely than ever.
The time
to switch is not tomorrow; it’s today.
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