How RCS Improves Conversion Rates for E-Commerce Businesses Compared to SMS

In the fast-paced world of mobile marketing, brands want more than simple messaging tools to draw in customers, encourage interaction, and provide genuine value. Although MMS and SMS have long been the preferred mediums, Rich Communication Services (RCS) is a potent newcomer to the market. Additionally, it is altering the game. RCS is the next big thing in mobile texting, like SMS on steroids. Imagine fusing the rich functionality of messaging apps like Facebook Messenger or WhatsApp with the ubiquitous reach of texting.

What is RCS business messaging?

RCS Business Messaging is an enhanced messaging platform that upgrades traditional SMS. It allows businesses to send rich, interactive messages with features like branding, high-resolution images, videos, carousels, and suggested replies directly to customers through their default messaging app. This technology enables more engaging and effective customer interactions than plain text messages. RCS Business Messaging to inspire gift purchases through personalized messaging, achieving a dramatic uplift in key metrics.

RCS notifications

RCS notifications provide users with real-time information about RCS conversations, including when messages are sent, received, and read and typing indicators. These notifications enhance the messaging experience by offering a more interactive and modern way to communicate. RCS messaging enables enterprises and brands to connect with users via large, high-quality snippets and attachments, while SMS has less functionality but wider device capability.

RCS with action buttons

Suggested actions use the built-in functionality of their device to support actions outside of the message. Suggested Actions include dialing a number, sharing or viewing a location or URL, and creating a calendar event. When a user taps a Suggested Action button, information is posted back to Sinch to enable customers to understand actions taken by users. RCS with action buttons, also known as "chip lists" or "suggested actions," allows businesses to send interactive messages that enable users to take specific actions directly within the messaging app.