How RCS Improves Conversion Rates for E-Commerce Businesses Compared to SMS

In the fast-paced world of mobile marketing, brands want more than simple messaging tools to draw in customers, encourage interaction, and provide genuine value. Although MMS and SMS have long been the preferred mediums, Rich Communication Services (RCS) is a potent newcomer to the market. Additionally, it is altering the game. RCS is the next big thing in mobile texting, like SMS on steroids. Imagine fusing the rich functionality of messaging apps like Facebook Messenger or WhatsApp with the ubiquitous reach of texting.

What is RCS business messaging?

RCS Business Messaging is an enhanced messaging platform that upgrades traditional SMS. It allows businesses to send rich, interactive messages with features like branding, high-resolution images, videos, carousels, and suggested replies directly to customers through their default messaging app. This technology enables more engaging and effective customer interactions than plain text messages. RCS Business Messaging to inspire gift purchases through personalized messaging, achieving a dramatic uplift in key metrics.

RCS notifications

RCS notifications provide users with real-time information about RCS conversations, including when messages are sent, received, and read and typing indicators. These notifications enhance the messaging experience by offering a more interactive and modern way to communicate. RCS messaging enables enterprises and brands to connect with users via large, high-quality snippets and attachments, while SMS has less functionality but wider device capability.

RCS with action buttons

Suggested actions use the built-in functionality of their device to support actions outside of the message. Suggested Actions include dialing a number, sharing or viewing a location or URL, and creating a calendar event. When a user taps a Suggested Action button, information is posted back to Sinch to enable customers to understand actions taken by users. RCS with action buttons, also known as "chip lists" or "suggested actions," allows businesses to send interactive messages that enable users to take specific actions directly within the messaging app.

From SMS to RCS: How Businesses Can Transition to More Powerful Messaging

In the fast-paced world of mobile marketing, brands want more than simple messaging tools to draw in customers, encourage interaction, and provide genuine value. Although MMS and SMS have long been the preferred mediums, Rich Communication Services (RCS) is a potent newcomer to the market. Additionally, it is altering the game. RCS, like SMS on steroids, is the next big thing in mobile texting. Imagine fusing the rich functionality of messaging apps like Facebook Messenger or WhatsApp with the ubiquitous reach of texting.

RCS business messaging API

We recommend using Google-provided samples to call the RCS business messaging API service. By using the following details in your API queries if your application must call this service using your libraries. If your application needs to use your libraries to call this service, use the following information when you make the API requests. This messaging protocol enhances the native messaging app experience with features like branded and verified senders, rich and interactive content, and more engagement data. Using RCS with Sinch can boost engagement and efficiency, offering a more dynamic experience than traditional SMS without requiring any code changes.

RCS for customer retention

By providing interesting, tailored experiences that strengthen customer connections, Rich Communication Services (RCS) for customer retention can greatly improve customer retention. Rich media, two-way communication, and interactive features are made possible by RCS, which helps companies retain and grow their clientele—a process that is frequently less expensive than finding new ones.

RCS for customer satisfaction

RCS for customer satisfaction enhances by delivering rich, interactive messaging experiences directly within the native messaging app. With features like branded content, quick reply buttons, and real-time updates, RCS creates seamless, app-like interactions without requiring downloads. Customers enjoy faster resolutions, personalized communication, and greater trust through verified sender profiles. This modern messaging solution improves engagement and builds loyalty by making every interaction more convenient, efficient, and enjoyable.